Download the Q2 2015 Mobile App Engagement Index


How much should you spend on a mobile user who engages with your app? We answer this question and more in the Q2 2015 Liftoff Mobile App Engagement Index.

Some key findings:

  • Mobile advertisers spent an average $9.60 to acquire a new registered mobile user
  • The cost to acquire a subscriber on mobile decreased 13.5% in the last 6 months.
  • 77.8% of all users who installl a social app will create an account, follwed by shopping apps at 77%.
  • The average cost per reservation rose 28.9% in 2015
  • Men are more willing to pay for subscription content, with an acquisition cost 9.5% less than women